An unknown quantity were signed and released through the Jeff Gordon Store as autographed examples with a hologram. Jeff Gordon drove this #24 Pepsi Max Zero paint scheme in the Pepsi Max 400 NASCAR Sprint Cup race at Fontana California Auto Club Speedway on Sunday October 10, 2010. Gordon started the race in 17th position, led 11 laps, and finished 9th. Tony Stewart took the lead with 12 laps remaining, and led each of those 12 laps to earn the victory for Stewart Haas Racing.