In 1976, legendary fashion designer Halston created Halston Z-14 men's cologne, which quickly became a top-10 fragrance. On February 8, 2005, during Daytona Speedweeks, Elizabeth Arden announced their partnership with Jeff Gordon to promote Halston Z-14. A special sweepstakes was run through August 2005, where the grand prize winner won a trip to the 2006 Daytona 500. The winning ticket was tucked away inside the packaging. Ten second place winners received a twill Halston Z-14 jacket, and 1000 third-place winners received Foster Grant Jeff Gordon Pro Series sunglasses.