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The price guide is based on internet transactions only. We do
not collect sales data reported by hobby store owners who have a
vested interest in high sales prices.
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DCR collects transaction data from vendors who use our e-commerce web sites to sell NASCAR
® collectibles, apparel, and novelties. Contact
us to learn how your e-commerce site can be live and generating revenue one week from today. You are encouraged to explore one of
our customer's e-commerce sites at www.extremediecast.com.
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DCR also monitors a random sampling of current, public transactions from multiple on-line auction
sites.
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Only data from actual market transactions are used. Listing, asking, reserve, and shipping prices
are not used in our calculations. However, high bid amounts not meeting a reserve are used because they represent the upper threshold
that the market is willing to pay (a valid source for determining market value even if the seller has an unrealistic opinion of the
collectible's value).
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Market transactions for the most popular drivers are updated weekly. Other drivers are updated monthly.
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The current market value is calculated using an exponentially-weighted moving average (EWMA) formula that
uses all of the historical sales data, but emphasizes recent transactions.
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The average price paid is calculated using the simple average formula. However, don't confuse this with
current market value. The benefit of providing the average price paid in addition to the current market value is to enable members to
quickly quantify how much a collectible is currently selling for as compared to its historical sales price. For example:
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The Oreo Ritz car shown below has a historical average sales price of $62. However, it's current
market value is only $51. The red
arrow indicates that this car's current market value is below it's historical average sales price. Click on the
chart icon 
to determine if this car's value is increasing or decreasing.
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The 2003 Bud car shown below has a historical average sales price of $63. However, it's current market value
is $102. The green
 arrow indicates that this car's
current value is greater than it's historical average sales price. Click on the chart icon
to determine if this car's value is increasing or decreasing.
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The Standard Deviation column shows the price range for which 97% of all transactions were completed. In other words, 97% of all Staind
cars were sold between $45.74 and $73.94. If you were the seller who sold one for $36 (see the Lowest Price Paid column), you need to increase your prices. If you were
the buyer who paid $91 for one of these (see the Highest Price Paid column), your annual Diecast Registry™
membership fee would have paid for itself from this single purchase by letting you know that you were paying too much for this car.
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The # Samples column shows how many transactions have been completed for this collectible. This is a good indicator of what is selling
on-line (i.e. market demand) and what is not. Obviously, the market supply is shown by the Qty. Produced column.
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Change the Autographed?
filter to "Yes" to see how much a driver's autograph adds to the value of a collectible. We are very critical of
autographs. If it does not look right, we won't use the data in our price guide.
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Change the Sequential Group:
filter to "004-009" to see how much a low chassis
number adds to the value of a sequentially numbered collectible. We even provide pricing for prototypes.
"0051 - Last (Common)" means that you are looking at values for commonly-numbered collectibles or, as appropriate,
non-sequentially numbered collectibles ("NSN").
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Click on the camera 
icon to view a stock picture of this collectible (see the Jeff Gordon Carolina Ford Dealers car below). Feel free to use these pictures in your on-line auctions.
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